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We tend to be somewhat Western centered when it comes to drink brands so this list
of the world’s most valuable drinks brand is interesting (to say the least). Value in
US$ in 2020
1. Moutai – $45.333 billion
2. Wuliangye – $25.768 billion
3. Yanghe – $7.088 billion
4. Luzhou Laojiao – $7.032 billion
5. Gujing Gong Jiu – $4.048 billion
6. Jack Daniels – $3.388 billion
7. Hennessy – $3.294 billion
8. Smirnoff – $3.196 billion
9. Bacardi – $2.54 billion
10. Johnnie Walker – $2.398 billion
Diageo, sort of, has three of these top brands, Smirnoff, Johnnie Walker and
Hennessy, where it has a 34% ownership (LMVH has the rest). Note that the top 5
are all Chinese companies. Due to my work on Miniature Bottle Library I have heard
of all of these but I would bet that most of you have only heard of one or two.
A similar exercise was done for beers.
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