Page 12 - Issues131-133

P. 12

Then, they inspired its presentation by Greek mythology. To do something distinctive
and "fight" in this category that is increasingly popular with artisan producers. They
tried to follow a thread between the name, the image on the label representing the
Achilles’ fury, and the cap with its distinctive helmet.

As seen in the fig.1, there are two brands of Aquiles gin with a 40% alc./vol., the
traditional, and the pink hibiscus. The former is made with juniper, coriander,
cardamom, angelica root, yerba mate, and citrus. The variant with the reddish hue
has a fruity and sweet flavour achieved by infusing the post-distillation gin with the
flower of the Hibiscus. As seen in figure 2 this is a native tree with beautiful flowers –
also called Jamaica flower- that grows in warm-temperate, subtropical, and tropical
regions in South America and Africa. After letting the flowers marinate in the gin, it is
filtered then bottled.

Depicted in figure 3 and 4, the
100ml clear glass miniatures
are topped with plastic caps
covered with black and red
helmets. Black for the Premium
and Red for the Hibiscus. Each
gin flavour has two self
adhesive translucent labels. As
seen in their respective close-
up, those placed on the front
are multicolour and beautifully
designed representing Achilles’
world.

The label on the back provides
to the consumers’ information
related with the gin ingredients
as well other relevant and
formal data regarding the
contents.

These were made in 2020.
Needless to say that in this
harsh pandemic time, it is nice
to see entrepreneurs continuing
with their projects and
producing nice quality and well presented products.